An idea that is not dangerous is unworthy of being called an idea at all
People who have a creative side and do not live it out are most disagreeable clients. They make a mountain out of a molehill, fuss about unnecessary things, are too passionately in love with somebody who is not worth so much attention, and so on.
There is a kind of floating charge of energy in them which is not attached to its right object and therefore tends to apply exaggerated dynamism to the wrong situation.
Creativity is allowing yourself to make mistakes
Reinvent new combinations of what you already own. Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the secret for the next step.
The progressive development of man is vitally dependent on invention. It is the most important product of his creative brain.– Nikola Tesla –
Design and Production
Brand & Marketing
Everything you can imagine is real
I never made one of my discoveries through the process of rational thinking. Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.
- You have to be burning with an idea
- It’s really hard to design products
- Let us be about setting high standards
- Creativity is breaking out of established patterns
Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.